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SvennoJ on 11 February 2024
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Israel runs Super Bowl ad campaign to highlight captives in Gaza

The Israeli government has launched an advertising campaign in the US to highlight the plight of captives being held in Gaza. “To all the dads held in captivity by Hamas for over 120 days. We vow to bring you home,” says one advertisement played during the Super Bowl. The cost to run one Super Bowl advertisement is about $7m.

It’s one of several ads that have been released by Israel’s National Public Diplomacy Directorate in recent days ahead of the Super Bowl. Another one says: “136 seats are still available for Sunday’s game. One for each Israeli hostage held captive by Hamas.”




Activist video shows alternative Gaza Super Bowl ad

The activist group Know Collective has produced an alternative Super Bowl advertisement showing the death and destruction that has occurred as a result of Israel’s war on Gaza. The video was produced in response to the Israeli government buying a primetime slot at the US Super Bowl on Sunday to highlight the plight of captives being held in Gaza.

"To all the dads that have been killed by the [Israeli military] for over 120 days, we vow to bring you justice,” the Know Collective advertisement says. Posting on X, Omar Suleiman, the president of the Yaqeen Institute for Islamic Research in the US, said: “Here is the #GazasuperBowlAd you should’ve seen”.



Netanyahu responsible for ‘unprecedented humanitarian disaster’: Bernie Sanders

US Senator Bernie Sanders has said “no one in Congress” should support the Biden administration sending military aid to Israel, in a post on X. He added that Netanyahu’s “war machine” is responsible for an “unprecedented humanitarian disaster”. His comments come as Israel is preparing to launch an assault on Rafah – a move the international community has warned will create a humanitarian catastrophe in the city in southern Gaza.

Palestinian paramedics protest in West Bank against Gaza killings

Paramedics from the Red Crescent in the occupied West Bank have held a protest after two more of their colleagues were killed in Gaza. The bodies of Ahmad al-Madhoun and Yusuf Zeino were found on Saturday, 12 days after they were dispatched to rescue six-year-old Hind Rajab, who was also found dead a few metres away.

The PRCS has renewed calls for the international community to help protect its staff in Gaza



A Palestinian paramedic is carried on a stretcher by his colleagues from the Palestinian Red Crescent Society (PRCS) during a protest to denounce the death of their colleagues, in Hebron in the occupied West Bank on Sunday.



The paramedics held signs saying, ‘No to killing ambulance crews’ ‘The direct targeting and deliberate killing of PRCS crews and volunteers is considered a war crime,” the PRCS said in a statement on Sunday.