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Corporations should be decisive with their direction. Not this game that game, maybe this one (going third party), maybe not the next one etc.
Either publish across consoles or don't. Fair play if they keep a core on Xbox and PC that doesn't transfer (Forza, Gears, Halo, Fable), but everything else..

..either make the call you will fund development of Gamepass games (and stem any losses from it) by allowing the same titles to sell at full price broadly, or keep as much exclusive to xbox console as you can, and be prepared to make a severe loss on game development until you do, to gradually build xbox as *the* must have console.

It is all a case of which is more core.. making profit and avoid losses, or building xbox's console market share. My feeling is the former wins, but they'll need a way to grow Gamepass beyond PC, and it is a bad idea to place it on Switch or Playstation (which I firmly believe neither will agree to anyway), so Gamepass ironically is likely to fail without options beyond what is currently available to consumers.

Get it on tv's, and get to market with a much cheaper device. Time for a plug and play xbox streaming dongle packaged with a controller for $149 or less. Leave your competition hundreds of dollars more expensive as an entry to current gen gaming, and Gamepass the only place to play MS Studio games other than at full price.
Get some momentum behind xbox again, and then come out with a handheld to match.