If you want to play the game at that time, and it's worth potentially paying extra to do so, then yeah it makes perfect sense. Everyone's situation is different. Maybe it's a multiplayer game and you want it when your friends will be playing it. Maybe it's coming out at a time when you're going to have more free time. Maybe you just really want to play it then, and you have enough money that paying 70 instead of 40 isn't that big of a deal to you. Maybe you're feeling a bit down and a shiny new game your hyped for would be a good pick me up.
In pure dollars and cents, you're probably right, but that's not the way humans work, and it would be boring if it were. It may very well give you more happiness to buy it at that particular time, and if so, then it's worth it.
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