shikamaru317 said:
Looking into this more closely, this is an extremely odd choice by Phil. For starters, it's usually better to promote from within than to bring in an outsider, and there were plenty of experienced people at Blizzard. On top of that, she is fairly inexperienced in the gaming industry, she only joined Activision 5 years ago, before that she was with the NFL, mostly in their marketing department. After joining Activision she spent 2 years as Commissioner of CoD eSports, 1 year as the Senior Vice President in charge of CoD eSports Leagues, and then 2 years as the general manager of the CoD brand (and of course during her reign we got the most lackluster CoD release to date in Modern Warfare 3, rushed out with 2 years of development and alot of issues). Her credentials aren't exactly bad, but I don't know if they are enough to lead a 5000+ person studio that manages like 5 different IP currently, 4 of which currently have active GaaS products. |
Yeah I completely agree. On the surface, it looks like she may be there to shore up Blizzard's esports scene, which is definitely a major part of their overall business these days unfortunately. She doesn't seem like the type that would go "hey, you guys messed up remaking one of the most important and beloved video games of all time with Warcraft 3: Reforged. I want you to completely fix it!" lol
She seems more like the type that will look to see at how Blizzard's esports scene can continue to grow *cough Starcraft 3* and find additional ways their current GaaS products can continue to be played for years to come.
Not what I loved about Blizzard, but she seems to make sense from a business perspective. We won't really see the fruits of her labor for at least another year or two.
