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Ryuu96 said:

Well. Ignoring the reliability of the leaker, in this hypothetical I would ask, how does it make financial sense for the manufacturer? What are they getting out of it? I have to assume that Microsoft would still receive a 30% cut off all transactions as they'd be operating the store so how does the manufacturer make their money? Purely and only off the sales of consoles? They'd have to be really expensive in that case and Xbox isn't big enough for everyone to get a large piece of the pie, how will they differentiate their consoles from each other? The only things that really separate Xbox and PlayStation are power. In addition, Xbox could just undercut them and ruin them all, Lol.

Yes the problem would be manufacturers would either need to sell the hardware for a profit or they would need to receive compensation in some other way, else the pricing would be higher than usual and sales volume would suffer bigtime. One way I guess is MS could still subsidise the sales of consoles by other manufactures. It would basically turn Xbox into a line of mini-pc's but shipping with a console style OS. I guess manufacturers would have to differentiate themselves the same way they for that market. There are many gaming PC/Laptop manufacturers surviving.