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JEMC said:

That is, sadly, how things work nowadays. It doesn't matter that you make a profit, even a big one. If you don't meet the expected results, even if they're ridiculous, you're doing it wrong.

Look at Bungie and Destiny 2. It's one of the 12 Platinum games in Steam's top earning games of the year, yet it hasn't meet the projected profits and had to kick out a bunch of people.

That's exactly what i thought about Youtube and their ads. They are making money they just feel like they could be making a lot more.