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I was late to this thread, but IMO I think Xbox should jumpstart next gen early (I voted 2026) and I also think they should do basically a soft reboot of the entire brand.

This isn’t even because of the current console sales, but the simple fact that at this point Microsoft gaming is a radically, *radically* different company than it was at the start of 9th gen. Since the Series X was announced at the end of 2019, Microsoft has purchased 2 of the largest western publishers and become the largest employer of game developers in the world.

I think a big reboot of the brand to reflect these changes is in order. Keep calling it Xbox, and keep using the color green, but everything else is on the table to mix up