Frost Giant are being pretty smart with this closed beta of Stormgate allowing select streamers to stream on a specific schedule. At the start of the beta 2 days ago, Asmongold bringing in a huge audience and the next couple of days are swapping between the biggest pro StarCraft and Age of Empires streamers every 4 hours, then ending the beta later today with another huge general streamer in Lirik and closing the day with a new trailer at The Game Awards.
Really getting as many eyes as possible on the game.
Hell, PC Gamer and GamesRadar are making articles on the game now. Whoever is running the marketing at Frost Giant is doing a hell of a job!