This thread is exactly about the thing that I've tried to explain for a very long time. Xbox never really tried to even compete globally and that's the main reason why they struggle with console sales so much. People on this English-speaking forum rarely think about the fact that more than half of world's population doesn't speak English at all. And it's even more strange that Microsoft has an ambition to reach 2 billion gamers without properly investing in localisation. Spoiler - they will fail even with perfect cloud infrastructure exactly for this reason alone. Also nice comparisons of localisation between Starfield and Spider-Man 2, but I think the more interesting comparison would be Starfield vs any Xbox One era game. Like, Halo 5 for example. You'll be surprised, but you'll notice that localisation in Halo 5 was a lot better than in Starfield, which means that despite so called increased investments in gaming, Microsoft in reality scaled back on localisation part compared to Xbox One gen.
