Chrkeller said:
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That would affect the second chart, but not the first (which is asking adults with emails, including those with families, about the person most excited for the Switch.)
There are a few things to consider:
1. Developed countries are ageing and birth rates have dropped. Nintendo is acutely aware of this being a Japanese company.
2. The results show us that older people (remember Nintendo used to target seniors) aren't playing the Switch as much as 20-35 year olds. Nintendo has de-emphasized its "brain training" audience with the Switch generation, and likely will continue to do so as more people have grown up gaming, even as they age. We also observe this in their advertisements. In the past, most of their ads had three-four generations (by age) of players in them, and now most ads target 20-35 year olds.
3. The two distributions roughly match, even though they are measuring different things (activity vs. excitement.)
4. Older gamers likely have higher attach ratios than children. So they are a very valuable demographic on a per-user revenue basis.
5. The Switch lite has sold relatively low compared to the other SKUs, implying portability isn't a major concern for Switch users if it comes with tradeoffs.
6. Even if this data is off, it's the data Nintendo's marketing team collected and will inform their sales strategy and R&D.
