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[Ryuu96]

gtotheunit91 said:

Ryuu96 said:

Undead Labs hired a Director of Transmedia.

What’s that? Lol

Basically means multiple forms of storytelling for an IP, so stuff like books, comics, tv shows, films, etc.

As an example, 343 had a Head of Transmedia who was responsible for all the books, comics, shows, etc.

The Last of Us would be transmedia because it has a TV Show alongside the game.