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JEMC said:

I'd say that it's worrying for both Intel and AMD.

Still, Apple has the advantage of having its own platforms (desktop, laptop, etc.) to make use of their processots, while Qualcomm doesn't have the same brand power or products to make use of their chip.

AMD had K12, which I assume still exists in-house in some form, and several recent patents concerning ARM devices. If they feel like they should release an ARM architecture, I think they can do it relatively quickly (2-3 years).