Currently Online 
CMA's press release sure is full of nonsense, Lol.
A bit of drama from the CMA on the press release :P
Sarah Cardell, Chief Executive of the CMA said:
The CMA is resolute in its determination to prevent mergers that harm competition and deliver bad outcomes for consumers and businesses. We take our decisions free from political influence and we won't be swayed by corporate lobbying.
We delivered a clear message to Microsoft that the deal would be blocked unless they comprehensively addressed our concerns and stuck to our guns on that.
With the sale of Activision's cloud streaming rights to Ubisoft, we've made sure Microsoft can't have a stranglehold over this important and rapidly developing market. As cloud gaming grows, this intervention will ensure people get more competitive prices, better services and more choice. We are the only competition agency globally to have delivered this outcome.
But businesses and their advisors should be in no doubt that the tactics employed by Microsoft are no way to engage with the CMA. Microsoft had the chance to restructure during our initial investigation but instead continued to insist on a package of measures that we told them simply wouldn't work. Dragging out proceedings in this way only wastes time and money.
Martin Coleman, Chair of the Independent Panel who reviewed the original Microsoft deal, said:
Cloud gaming is an important new way for gamers to access games and this deal could have seriously undermined its potential development. On that we, the European Commission and the US Federal Trade Commission are in full agreement. Where we differ is on how we solve that problem. We rejected a solution put to us by the parties which would have left Microsoft with too much control.
We now have a new transaction in which the cloud distribution of Activision games, old and new, is taken away from Microsoft and put into the hands of Ubisoft, an independent party who is committed to widening access to the games. That's better for competition, better for consumers and better for economic growth.
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Whatever you say, CMA. The EC will always be better than you 
Microsoft + Activision will be thrilled with this result and I'll laugh when Cloud Gaming is still insignificant in 15 years from now. Funny thing is, if Microsoft proposed this option back before the first block, they still would have rejected it because they straight up told Microsoft the only option is a divesture of Call of Duty, Activision, or Activision and Blizzard so it's a straight up lie, Lol.
Last edited by Ryuu96 - on 13 October 2023
