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[Jizz_Beard_thePirate]

Bofferbrauer2 said:

Jizz_Beard_thePirate said:

There is no better sales team for Nvidia products than Radeon themselves. Nvidia makes something proprietary claiming it requires specialized hardware to make it work. AMD announces they are making an open version that works on every GPU thus proving Nvidia is a big bad evil corp. AMDs solution releases and is objectively much worse than Nvidias solution. Customers see the reviews and justifies spending the premium on Nvidia products as AMD just proved Nvidias claims to be correct.

Honestly AMDs tactics need to change. Their idea this entire generation seems to be "FreeSync and VRR killed Gsync so if we make an open standard for every Nvidias technology, then it should kill off the adoption and need for their tech." But the issue is Freesync and VRR isn't significantly worse than Gsync. Gsync module has it's advantages such as being able to go down to 1hz and allow for ULMB but Freesync/VRR can do the variable refresh rate just as good as Gsync if you stay with-in it's window and allows for HDMI 2.1 support which the G-sync module still doesn't.

FSR 1/2/3 on the other hand effectively makes you games look and play much worse than DLSS. FSR is effectively has little to no difference than upscaling solutions that already exist and the thing is that PC gamers do not want that. Why? Because PC gamers shat on console gamers for generations for using upscaling tech similar to FSR. DLSS is different because it really is the next generation of upscaling tech that consoles and Radeon products simply do not have access to. And it's like, well if I am going to pay more than a console on a GPU, why wouldn't I get a GPU that has upscaling tech that is better than the rest? Cause god knows game devs aren't optimizing shat this generation.

Hopefully Herkelmens successor finds a way for Radeon to start innovating because playing second class is not working for them in the PC space. The marketing does not work because Nvidia is the default choice and it's known that people do more research before buying the "second choice" and if reviewers keep saying, Nvidia has the better tech, people are generally willing to pay the premium for it.

The problem is, what other choice do they have?

NVidia doesn't share their technology, so AMD needs to make it's own version every single time, otherwise they won't be competitive anymore. But since AMD is much smaller than NVidia, an open standard is the only way they could do it without falling too far back, as then other companies and people can help them catch up again.

AMD also can't really innovate right now, as they simply have their hands full with catching up. AMD would need to massively expand their GPU department to be able to innovate at the current situation, and I'm not sure there's even enough talent on the market (good or bad) to achieve this.

According to Zippia, AMD has around 15500 employees, of which of course a big part is for the CPU department and for semicustoms, and has about 1260 job openings right now. NVidia, on the other hand, has over 26000 employees, most of which are working on the GPUs. NVidia also has massively expanded it's workforce, basically doubling it since 2020 and over three times as many as 2018, so there won't be much left to hire for AMD either way.

The thing is that if their only choice is to develop an open standard, it needs to be competitive against Nvidia instead of being much worse. Intel has made a pretty worthy competitor to DLSS with their XeSS in their first attempt. It may not be as good as DLSS but it is still better than FSR and it works with Radeon GPUs. I highly doubt Intels GPU team is anywhere as big as Nvidia or Radeon so to me it doesn't make any sense as to why Radeon doesn't have their own Ai based upscaling solution.

I think it's simply a matter of priorities. Radeon would rather have a check mark than spend the time to fully develop a product. Instead of being like, here is frame generation, if they instead came out with ML based upscaling for all their GPUs, it would have been much better imo. Because if AMD comes out with an actual Ai upscaler that is competitive against DLSS that is open source and works with all GPUs and consoles, at that point they can really make the argument... Okay, the need for DLSS might actually not be there. But these days it's like, we have FSR that's worse than DLSS in a lot of different areas so people just buy Nvidia because reviewers tell them DLSS is better and game devs are increasing releasing badly optimized games that rely on upscaling.

So if they want to play the "Nvidia features but open standard" game, they need to fully bake their products even if they release it later. Otherwise they need to innovate. They need to do something that's not the current trajectory because it's not working.