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[JEMC]

BasilZero said:

JEMC said:

I never understood why Epic bought the music coimpany, soI'm not surprised to learn that they're selling it.

As for the people fired, I wish them the best.

The reasoning was they were trying to put the music into their hands for creators to use in a marketplace. That didnt pan out well because they ended up paying the creators more than they were making back from it - at least from what I heard.

Youtube started doing something like it you can say recently with Youtube Shorts.

Thanks you.

It doesn't really makes much sense to spend all that money given that, according to Epic, it was a low-er margin business, tho it remains to be seen what did Epic use for that comparison.

TallSilhouette said:

JEMC said:

I never understood why Epic bought the music company

Maybe an attempt to streamline music licenses for Unreal projects, perhaps including a good number of royalty free options too. Guess we'll never know.

I'd argue that licensing the rights would be far cheaper than buying the whole platform, more so given that it's an indie focused one which may, or may not have many known hits, but I'm no business man so what would I know.

I guess we could learn more in some years when the NDAs expire.