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[Jizz_Beard_thePirate]

Chazore said:

Jizz_Beard_thePirate said:

Yea it's very hard to tell what to do with the brand at this point. Fighting against Nvidia is hard, especially when they have similar advantages that you do such as being able to use the same fabs where as Intel vs Ryzen, Intel is forced to rely on their own fabs. But even if we take the architecture out of the equation, the leadership in Radeon continues to be terrible and endlessly makes bad decisions. It really feels like they need to get out of social media and understand their audience.

Like this generation, yea 7900xtx is as fast as a 4080 and not 4090. Fair enough. But what's the excuse with pricing 7900XT at $900? It was brutally shat on by pretty much every reviewer out there. But alright, maybe some crypto nonsense but then you fast forward to today and it's like... why is the 7700XT priced at $450 vs 7800XT priced at $500? Every reviewer is just comparing the two and is like, buy the 7800XT. Like imagine the good press Radeon could have gotten if they priced it like:

7900XTX - $1000
7900XT - $700 instead of $900
7800XT - $500
7700XT - $400 instead of $450

They would have basically had 4 very competitive and well received GPUs. Instead 7900XTX was mixed, 7900XT was shat on, 7800XT was well received, 7700XT was like, buy 7800XT. Like yea, Nvidia prices their GPUs pretty shittily but they are the default choice and they have software advantages. Radeons big failing is thinking they could sway buyers but using Nvidias tactics but Nvidia's tactics only works if you have 80% of the market share for over a decade. They needed to be the "good guys" for at least 3-4 generations to build that customer base. Instead they are a laughing stock because the entire Radeon division cucked themselves every chance they got outside of the 7800XT.

I know it may sound insane, but if I was running Radeon, I'd just keep on the straight & narrow, price my cards at least 200 cheaper than each Nvidia model, as well as focusing on actually catching up on those missing features (also some new cooling solution, because the whole 3 fans facing down is getting pretty stale, whilst Nvidia for a few gens now has that interesting "one fan up, one fan down" (which got some ppl actually clamouring for the founders editions).

Much as I'm really not a fan of the bad-aid AI rigmarole, I feel like AMD really has no choice but to go that route, since Nvidia and Intel are doing so, them just relying on FSR being what it is just isn't cutting it (even Intel's own version is said to be better than FSR in some instances and that sounds dire to me on AMD's side, who has spent some time longer than Intel has). 

I could imagine next gen will be yet another easy win for Nvidia, but they could seriously crush the hell out of AMD if they decided to have a conscience and maybe lower their prices a bit, which would pretty much kill AMD's cheaper price point advantage (but I don't see that happening, since any market leader hardly bothers to do that). 

Pretty much. Like Nvidias lineup has very glaring weaknesses as you go further down the line that Radeon can exploit if they really wanted to. Nvidia really doesn't like giving their more mid-low range a decent about of Vram. That range is also not very upscaling friendly whether you use DLSS or FSR. Like yea DLSS is better than FSR but they are both notably worse than Native at low resolutions where as 1440p-4k, DLSS/FSR gets massively better. So all Radeon needs to do is come out with a 8600XT with 12GB of vram for $250 and 8700XT with 16GB of vram at $350 and 8800XT with 20GB at $500. Leave anything higher than $500 to Nvidia because the volume of sales is sub $500. Then once you build a customer base and gain market share, then you can use the added R&D for software or added features.

Because while the margins are at the high end, brand loyalty is in the low-mid end. Have 3-4 generations of excellent sub $600 GPUs and that brand loyalty and market share will increase. This is how Ryzen has been so successful over the years because people got tired of Intels shat and their dumb pricing. But who knows at this point.