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[Jizz_Beard_thePirate]

Chazore said:

Jizz_Beard_thePirate said:

Scott Herkelman announces departure from AMD

https://videocardz.com/newz/scott-herkelman-announces-departure-from-amd

That's pretty big news when the SVP of Radeon leaves but also understandable. RDNA 3 was a largely a failure who's only redeeming quality is being cheaper. RDNA 4 is rumoured to have no high end. Radeons software stack has been lackluster to say the least and the entire strategy from Radeon this generation has been out of wack. He basically was Raja 2.0.

Hopefully the next person will bring Radeon back to the ATI days but boy, haven't we gone down this road before. It will be interesting to see if he joins Intel or not.

Gonna be honest here, yeah it's going to come off doom & gloom, but after seeing how AMD's GPU space has performed these past few years and hearing how next gen is going to have no high end, it just looks like AMD is going to fall further and further into that endless void. 

Like think about it. They've lost numerous people over the years that were either fed up, bad for the company or couldn't flat out agree on where their GPU sector is headed, then you've got the glaring fact that AMD still have to play catch up with Nvidia, and now they've also got Intel fighting in the ring with them as well (and they actually do seem to be catching up).

This to me just feels like a repeat of what happened to Sega all those years ago,where they talked big, did alright for some years, but then ultimately couldn't keep up and just bowed out. This to me feels like a very drawn out attempt at them trying to bow out (especially upon hearing next gen will have no high end, like who tf does that at this point in time?).

Even if they do get a few more folks on board to try and right the ship, it won't be happening next gen, but the gen after, so around 2027, which is just too far off to start corrections. They should have righted their ship for next gen. Next gen is just going to be an even worse repeat of current gen, where Nvidia has another 90 series crushing everything AMD has, while having an 80 that just manages to stay above the rest, and AMD will have nothing to tackle either of those cards (and likely just ignore 4k and focus on 1080p/1440p).

Yea it's very hard to tell what to do with the brand at this point. Fighting against Nvidia is hard, especially when they have similar advantages that you do such as being able to use the same fabs where as Intel vs Ryzen, Intel is forced to rely on their own fabs. But even if we take the architecture out of the equation, the leadership in Radeon continues to be terrible and endlessly makes bad decisions. It really feels like they need to get out of social media and understand their audience.

Like this generation, yea 7900xtx is as fast as a 4080 and not 4090. Fair enough. But what's the excuse with pricing 7900XT at $900? It was brutally shat on by pretty much every reviewer out there. But alright, maybe some crypto nonsense but then you fast forward to today and it's like... why is the 7700XT priced at $450 vs 7800XT priced at $500? Every reviewer is just comparing the two and is like, buy the 7800XT. Like imagine the good press Radeon could have gotten if they priced it like:

7900XTX - $1000
7900XT - $700 instead of $900
7800XT - $500
7700XT - $400 instead of $450

They would have basically had 4 very competitive and well received GPUs. Instead 7900XTX was mixed, 7900XT was shat on, 7800XT was well received, 7700XT was like, buy 7800XT. Like yea, Nvidia prices their GPUs pretty shittily but they are the default choice and they have software advantages. Radeons big failing is thinking they could sway buyers but using Nvidias tactics but Nvidia's tactics only works if you have 80% of the market share for over a decade. They needed to be the "good guys" for at least 3-4 generations to build that customer base. Instead they are a laughing stock because the entire Radeon division cucked themselves every chance they got outside of the 7800XT.