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DonFerrari said:
twintail said:

https://blog.playstation.com/2023/09/20/playstation-5-console-ea-sports-fc-24-bundle-coming-september-29/

Sony getting the marketing for EA Sports FC is a smart, albeit natural and expected, move. They're really putting themselves in a place to sell PS5s on a mass scale.

Microsoft likely had to pay quite a significant amount for the Fifa marketing and some exclusive content to entice Europe earlier in the gen.

Yeah I can't disagree with that. But this is essentially a new IP, and getting the marketing will only associate the brand with the console sooner. This will have benefits in years to come.