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Norion said:
theRepublic said:

The current CEO of Unity is John Riccitiello.  He was also the CEO of EA from 1997 - 2004 and again from 2007 - 2013.  You might remember that EA won the "Worst Company in America" award in back to back years in 2012 and 2013.

Yeah, this dude is terrible at his job.

Back then he brought up the idea of charging people to reload guns in Battlefield so he's a special kind of scummy.

To be fair, I don't think that was an actual idea, but more of a way to illustrate just how far people could potentially be pushed to spend money in the right circumstance.
But that comment, and his track record shows that he's clearly very focused on exploiting people's wallets as much as possible. He was unsurprisingly in charge of EA the year they added lootboxes to FIFA.

Last edited by Hiku - on 14 September 2023