I think they should offer a one time lifetime fee for online gaming for a Ps account. Pricing would be around $360. That is 5 years worth and then becomes less profitable but generates quicker revenue. Many people lose their accounts or make new ones anyways, so would double dip. Perhaps the average consumer only becomes a hardcore/core gamer for 5 years anyways and then moves on or goes casual. I'm not sure but they could research the proper timing/pricing.