Yeah I mean I get people don't like Nvidia because all of the shennagans they have pulled the last few years. But the advances in tech are always so good and nearly always ahead of the curve in features and implementation. Without them pushing the industry forward we'd be way worse off. Like RT barely made it on consoles from AMD developing RDNA 2. Freesync>VRR may not be a thing.. so on and so fourth. Once Nvidia nails down RT performance with RTX 5000 and beyond I can see them pushing towards Pathtracing.
Really want to see AMD innovate more and put more resources into RTG. But alas... they're even falling behind Intel in the GPU department in some ways which is kind of embarrassing to see.