This is not unlike what we speculated when it has come to light that a new negotiation with the CMA would include a divesture of some sort. Back then I speculated it might have been limited to PC version right and limited to the current franchise but the inclusion of the console version and other Ips does not change much in the end. I also speculated that such an entity would have no revenue and that MS would have to finance its operation, partnering with Ubisoft is a smarter way still as MS will not have to finance them and so provide more credibility to the independence of their decision.
You have to remember those are simply streaming rights, they don't give anyone the ability to give anyone users a license to the game. Ubisoft, nor any other provider will have the ability to include the titles in a subscription library, so they all be subject to BYOG model and would still have to be purchased through the Windows store, Xbox Store, Steam, or acquired through a GamePass subscription. So in the end what MS "sells" to Ubisoft is the right to create free Marketing for ABK/Xbox games LOL.
You also have to take into consideration that we don't even know if a market for cloud streaming right really can exist on its own. Geforce now is owned by a Trillion $ company and used the BYOG model since the start, they have the capacity, position, and incentive to acquire such a rights, yet barely do (to my knowledge) resorting to taking titles down whenever challenged about right infringement.
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