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Nah, IMO it's the best pre-order bonus possible. It doesn't lock away any content or anything, just lets you play early be pre-ordering.

Physical games used to work the same. I knew if I pre-ordered 9/10 I'd get the game at least 1 day early, sometimes 2 days. Because of that I'd always pre-order games I wanted from that retailer. I'm surprised it's taken digital games so long to catch up.