Since the June showcase it feels like Microsoft has planted nice seeds at other events. Bits of news to chew on. Last week at the FFXIV showcase where they announced an Xbox port and basically said that Xbox/Square's relationship is fixed now and confirmed better support in the future. Now they announce Killer Instinct news at EVO and basically said that KI isn't dead and it'll have a future, guy straight up says "the next 10 years"
Spreading their announcements out a bit, having a large presence at other events, like they probably could have, if they wanted to, convinced Square to let them announce XIV at an Xbox event, or saved the KI news for an Xbox event. Their marketing is improving with these targeted events, Microsoft is making their presence felt in more places than one.
Gamescom and TGS next. Imagine if they actually announced an Xbox exclusive at TGS, Lol. Maybe not this year...Maybe.
