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Mar1217 said:

So much problems coming out from the perceived definition of "franchises".
Like if we are strictly speaking of a series of games then some of these choices are hugely debatable.

Also if we are going with the current Street Figther debate. I'd say, nowadays and it has been for a long time now. Smash Bros is the most important fighting game series dethroning the former quite easily from revenue and popularity alone.
Though should it be counted as a Mario spin-off? A Kirby spin-off ? It technically heavily inspires itself on the gameplay of Kirby SuperStar which Sakurai previously worked on.

Honestly, too much grey area to cover + I think a Top 10 makes the choices quite reductive.

I did give some answers to the definition of franchise so take a look if you have the time and interest. 

Smash Bros is definitely arguable, but I don't think it's that complicated. Smash Bros is its own franchise just think of it like the Avengers. It all comes down to how it's marketed, if the publishers market it as a franchise.