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I think Microsoft might actually turn GeForce Now into a very strong competitor thanks to these deals...

  • They're already Microsoft's #1 rival.
  • GeForce Now is technically superior (in latency, resolution, framerate) to xCloud.
  • Nvidia has their own data servers just like Microsoft, only they can upgrade them easier and quicker than Microsoft.
  • GeForce Now supports K&M while xCloud doesn't.
  • GeForce Now currently has a larger library.
  • GeForce Now will now have a free license for all XGS, Zenimax and ABK content (Lol) for 10 years.

Really, Microsoft's only advantage now is that xCloud is attached to Game Pass and now xCloud might be crippled in UK as well, haha.