Looks like Take-Two actually made more money on GTA V when it was on Game Pass. Probably why they bringing it back.
The last time GTA V was on Game Pass, GTA franchise revenues went from $179 million to $210 million on a quarterly basis.
— Derek Strickland (@DeekeTweak) July 5, 2023
Microsoft has also proven that the Game Pass Effect is real--users will buy games when a title rotates out.
This is a good strategy that TTWO has used to… pic.twitter.com/Bsdr1Z926p
You called down the thunder, now reap the whirlwind