PhilS: "Our strategy with mobile is just a hope, there is nothing that gives us insight that this will work. The customer there isn't asking for what we are going to offer."
"I don't like this but I'm not smart enough to come up with anything else. If I ask mobile gamers what they want, they won't tell me that it's to play Halo on their phone with a bluetooth connection to an xbox controller. That's probably as far from what they want to do on their phone as anything. They also don't pay for any games, all the mobile games are F2P. So even the business model around our games that mobile players don't want is wrong. The whole this is Xbox led, not customer led and yes that's wrong."