"It was clear if we did not move beyond the standard rev share, he would not place Call of Duty on Xbox."
— Derek Strickland (@DeekeTweak) June 22, 2023
Xbox declined to bit on the marketing deal.
— Derek Strickland (@DeekeTweak) June 22, 2023
Now on Activision's negotiations with MS when preparing to bring COD to gen 9 consoles.
— Michael Acton (@MActon93) June 22, 2023
Activision used to its advantage and its team didn't agree to prepare dev tool kits until a deal was reached on the revenue share. It got a better deal from MS, Bond confirms.
So Activision-Blizzard has a 75/25 split with Sony due to their marketing/timed content partnership and then they go to Xbox and threaten them with a "You better give us 75% too or we ain't putting CoD on Xbox" Perfectly demonstrating the weakness Xbox has in negotiating due to Sony/Activision partnership and allowing Activision to exploit the weak position of Xbox.
Last edited by Ryuu96 - on 22 June 2023
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