FTC basically fucked themselves by asking Matt to provide context on the email exchange.
Sorry to those who are disappointed you can no longer play #thelongdark on GeForce Now. Nvidia didn't ask for our permission to put the game on the platform so we asked them to remove it. Please take your complaints to them, not us. Devs should control where their games exist.
— Raphael van Lierop | Exploring Apocalypses (@RaphLife) March 1, 2020
Why Nvidia’s GeForce Now has become so controversial with game developers - The Verge
They lost Warner Bros, Xbox Game Studios, Codemasters, Klei Entertainment, Bethesda, 2K Games, Activision-Blizzard, etc.