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Bofferbrauer2 said:

JEMC said:

The 4060Ti needs to lower its price, that's for sure, but I think Nvidia will prefer to leave it selling poorly rather than cut the price aggressively. It's the high end with the bigger margins they're going after, not the low end with its "tiny" profits.

As long as consumers will ignore AMD and/or Intel's offerings, even if they are far superior for the same price, Nvidia has economically speaking no reason to drop the prices much. The current price cuts are mostly just to avoid the GPUs clogging up storages, which in the end would have come them more expensive tha dropping the price slightly.

Nvidia's market position is simply too dominant now. And like Pemalite explained a few pages back, even when AMD had clearly the better product and for a better price, people were still mainly buying NVidia, meaning that this isn't a new thing - it's just so much more obvious now.

Not only are they dominant, but their mindshare is simply far too big and far too unbreakable at this point.

Like last two gens when they started with "RTX", now most casual gaming folk see Nvidia as the place, the company for Raytracing, all because they jumped on RT with their cards first and happened to name their brand RT and callo0ing an X on the end to sound cool.

The only time they will lose on this, is if they care so little so fast, that ppl get super fed up and done with their shit, that they take whatever Intel/AMD can offer, but that won't be for a good while yet.