By using this site, you agree to our Privacy Policy and our Terms of Use. Close
EpicRandy on 19 June 2023
Edit Thread
Ryuu96 said:
EpicRandy said:

10 million players to be successful? 

Here's the actual quote :

"“We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR.”"

I am not sure I like Matt's statement here.

It's very hard to extrapolate anything from this it's too generic. Of course, when applied strictly to VR strategy it makes sense but we know a certain crowd will be using this opinion as fact without any nuance on and on to paint Xbox as unsuccessful most of the time.

What are your thoughts on the expansion into AR, VR? Other studios have been really diving head-on into that, but based on the showcase that we saw, that’s feeling more on the back burner [for Xbox].

I think for us, it’s just a bit of wait until there’s an audience there. We’re very fortunate that we have got these big IPs that have turned into ongoing franchises with big communities. We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game and it’s just, it’s not quite there yet with AR, VR.

---

It feels like editorializing to me on VGChronicles part.

Question is specifically about AR/VR. He basically said the market was tiny, bragged about their own achievements outside of AR/VR and essentially said that is the kind of audience they're after rather than a niche VR market. Success will ultimately depend on the budget of the title, 10m for Grounded is not the same as 10m for Forza Horizon 5 but they're unlikely to achieve these numbers on a consistent basis with VR.

He also says the 10m number is a "pretty big accomplishment" which to me, is a larger threshold than borderline success.

I know I'm just pointing out that this will absolutely get twisted to paint every title that does not achieve a 10m player base as a failure by some crowd. It'll be also wrongly used as an extension to asses game pass success/profitability. I'm sure we're going to see something akin to "This game X has not been successful since it did not achieve 10m players" or "MS has already said that with Gamepass their game needs 10m players to be successful"  sooner or later without providing the actual quote and without any nuances ( scope (budget), mix of users by platform, acquisition medium (subscription vs buy), user retention/expansion).