the CMA has approved Amazon’s $1.7 billion acquisition of iRobot. The CMA claims robot vacuum cleaners aren’t important to smart homes and the market isn’t expected to grow significantly in the UK. Analysts believe the market is actually going to expand massively worldwide 🤔 https://t.co/V6PzpchUfY pic.twitter.com/72CAeRNv2n
— Tom Warren (@tomwarren) June 16, 2023
Amazon Roomba Acquisition 'Most Dangerous' in Company History: Expert (Businessinsider.com)
Cleared in Phase 1 with no concerns despite iRobot having 50% of the market, Amazon's well known privacy issues alongside owning Ring and Amazon practically owning eCommerce. They've already written an article which includes this approval in it, Lol. Makes me think they only cleared it to counter the "closed for business" angle.
Hey look, UK is good for business /s.
Competition and Innovation: A Priority for the CMA - GOV.UK
Out of thousands of merger transactions impacting on the UK every year, the CMA steps in to prevent just a handful of problematic deals. We continue to clear the vast majority of mergers, including many carried out by the major tech firms such as Meta's acquisition of Kustomer and Microsoft's acquisition of Nuance. Most recently, we cleared Amazon's acquisition of iRobot which makes the Roomba vacuum cleaner. But where, after careful consideration of all the evidence, we conclude that a merger will substantially lessen competition, including in dynamic and innovative sectors, it's right that we step in.
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