twintail said:
But psychologically it does, otherwise companies wouldn't be making marketing deals in the first place, and MS wouldn't pay to delay the news of platform releases outside of their own. This is all about brand association: most ppl aren't keeping themselves glued to the net for constant gaming news updates. The longer MS can delay that something like P3R is releasing outside of Xbox, the more association they create with the game among consumers. And I think there's an argument to be made that it's deceitful and calling that 'childish' ignores what this sort of clause does. But it makes sense for MS to do this, regardless if one should be critical of it or not, because ultimately they're the ones trying to attract more 3rd party sales to their platform. This in turn can be used as data to convince more publishers to release on Xbox. |
Fair enough, but I will honestly continue to see this a non-issue as this is mere peanuts compared to the many full marketing deals Sony is able to get. 48 hour embargos on a showcase that occurs once a year, compared to multiple outright marketing rights every year is a night/day difference.
Whatever business deals these companies agree to is all fair game. Like many say when it comes to defending third-party exclusivity deals of any sort, Atlus and these other multiplat companies that were at the Xbox showcase, agreed to this timed embargo.

You called down the thunder, now reap the whirlwind







