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twintail on 14 June 2023
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gtotheunit91 said:
twintail said:

Well if we're talking strictly embargoing the full platform suite for games they have announced at their events, I personally don't actually recall them ever having this clause.

I believe MS has done this for the last few years: this isn't new. 

Which makes the "criticism" all the more childish and whinier if anything.

Games at these showcases don't release for months, if not years, and a 48 hour embargo is going to change anything? This is just a news embargo ffs lol

But psychologically it does, otherwise companies wouldn't be making marketing deals in the first place, and MS wouldn't pay to delay the news of platform releases outside of their own.

This is all about brand association: most ppl aren't keeping themselves glued to the net for constant gaming news updates. The longer MS can delay that something like P3R is releasing outside of Xbox, the more association they create with the game among consumers. And I think there's an argument to be made that it's deceitful and calling that 'childish' ignores what this sort of clause does.

But it makes sense for MS to do this, regardless if one should be critical of it or not, because ultimately they're the ones trying to attract more 3rd party sales to their platform. This in turn can be used as data to convince more publishers to release on Xbox.