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"It's not any one thing. Sometimes it's business deals that are done, sometimes the team has a focus that they're just...'hey we can only support two or three platforms' and they're kind of reducing development risk. It is real, every platform you add, adds more work to the development team.

"Sometimes it's just a team that doesn't have a lot of connection to Xbox and they don't necessarily see it in their local game store when they walk in.

"It's even why our presence on the ground with Xbox--even if we're not selling as many consoles as the competition, if you go to Yodobashi Camera, I want there to be an Xbox section, I want there to be games that are shown.

"I also want the teams that are kind of on a base level that Xbox is a games platform and it's something they see in their daily lives.

"I love the progress that we've made over the last 5 or 6 years there, but there's obviously more work for us to do."

Tweaktown

Sorry if this got posted several pages back.