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PotentHerbs said:
EpicRandy said:

Sony /  PlayStation /  PlayStation's social media channels are unaffected by those supposed embargoes as they are presented online. Those only affect actual third parties that have shown content during the main show. Nothing prevents Sony from posting the very same trailer shown and adding 'also coming to PlayStations' and reaping the exact same benefits with/without embargoes. So really doubt your sources' conclusion on this.

It only prevents said thirds party from marketing the titles themselves for other platforms or for coordinating with other entities to market said material on other platforms for 2 days. This is only logical when considering this kind of exposure for 3rd parties is a huge opportunity and this embargo only ensures that there's reciprocity with said opportunity in the vicinity of the show itself.

It was an editor from Push Square who theorized it. 

Also, it's not about PlayStation media channels being unaffected, it's about Xbox media channels getting overshadowed and losing views, due to the algorithms that favor PlayStation since it is a much more popular brand. 

@edit ok, I now see what you mean. And yes but it's kind of logical and should be somewhat expected as it protects the mutual benefits of such exposure for both the third parties benefitting from it and the one providing it.

Besides what those stories don't mention his:

A) Is it strictly an Xbox thing?

B) If it is, are there other forms of comparable restriction/payback from exposure in competitors' shows?

Because the way I see it, if a 2 days embargo is the only thing asked from 3rd parties to be provided with such exposure it is a very generous offering from MS. 

Last edited by EpicRandy - on 12 June 2023