| EpicRandy said: Sony / PlayStation / PlayStation's social media channels are unaffected by those supposed embargoes as they are presented online. Those only affect actual third parties that have shown content during the main show. Nothing prevents Sony from posting the very same trailer shown and adding 'also coming to PlayStations' and reaping the exact same benefits with/without embargoes. So really doubt your sources' conclusion on this. It only prevents said thirds party from marketing the titles themselves for other platforms or for coordinating with other entities to market said material on other platforms for 2 days. This is only logical when considering this kind of exposure for 3rd parties is a huge opportunity and this embargo only ensures that there's reciprocity with said opportunity in the vicinity of the show itself. |
It was an editor from Push Square who theorized it.
Also, its not about PlayStation media channels being unaffected, its about Xbox media channels getting overshadowed and losing views, due to the algorithms that favor PlayStation since it is a much more popular brand.
