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Imaginedvl said:

No, I think the culprits are the 100% gamers who always expect too much.
They said up to 120hz, and 4k does not mean all games will be, and they are definitely delivering.

The same goes with any announcements, gamers in general are just crazy about what their excepting...

For example: Someone from the Diablo 4 (Rob) was announcing a surprise on Twitter for the day after, (4 days before the release) and people on Reddit were really going crazy and believed that it would be a new surprise class (Paladin). lol I mean, you cannot make this up... At the end if was just a simple promotion... People are just completely crazy with their expectations and then blame the publisher for not delivering what they made up in the first place.

I do think it's both. I get what you're saying that some gamers creates weirdly high expectations like wishing for GTA 6 on a indie direct. Tho I would say mostly the company/dev/creator's side is at fault. The gamer side you're seeing consists of fanboys, haters, and trolls. It doesn't represent the whole. Whereas the company side comes from the person in charge. It's their responsibility to control information. They know what they're doing yet they still proceed, because it's part of the marketing. Just like how Geoff Keighley hypes up his show despite being filled with mid most of the times. Is it the gamer's fault how Todd Howard is constantly lying by omission and sometimes even blatantly wrong. Or Cyberpunk2077 promising us so many things despite not being able to fulfill them. I don't think so.