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EpicRandy on 12 June 2023
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PotentHerbs said:
EpicRandy said:

This amount of pickiness tells way more about yourself than anything company related seriously.

Xbox had a main show with limited time and they want to maximize the impact of every mins of it. This kind of embargo is logical in this regard, if Xbox lends 3rd parties precious time of their shows that have a higher audience than any of those 3rd parties could lend by making their own show it's only logical that they would want to maximize the benefits of such for their platform.

From what I've read, Microsoft does these embargoes because PlayStation's social media channels absolutely dwarfs them, and they wouldn't get nearly as many views on their own channel if Sony could just upload a trailer a few hours after. It makes a lot more sense as to why Microsoft would embargo some of these announcements despite them being multiplatform. 

Sony /  PlayStation /  PlayStation's social media channels are unaffected by those supposed embargoes as they are presented online. Those only affect actual third parties that have shown content during the main show. Nothing prevents Sony from posting the very same trailer shown and adding 'also coming to PlayStations' and reaping the exact same benefits with/without embargoes. So really doubt your sources' conclusion on this.

It only prevents said thirds party from marketing the titles themselves for other platforms or for coordinating with other entities to market said material on other platforms for 2 days. This is only logical when considering this kind of exposure for 3rd parties is a huge opportunity and this embargo only ensures that there's reciprocity with said opportunity in the vicinity of the show itself.