AMD has been loosing marketshare for years now.
Even when they had the better performing, cheaper, quieter AND more energy efficient product, they still lost.
Aka. Radeon 5870 era.
They really dropped the ball and marketshare once they started to rebadge Graphics Core Next every year starting in 2014... And AMD pricing RDNA to the same level as nVidia is just not moving products into peoples computers.
AMD also doesn't have the developer/advertiser budget or connections that nVidia does. (And nVidia has a history of strong-arming reviewers for favourable reviews... As outlined by Linus and GamersNexus troubles.)
The only saving grace for Radeon long-term is actually integrated graphics and consoles that will keep that segment buoyant.
Fact of the matter is, AMD needs to offer a GPU that is not only better than nVidia in -every single way- but it needs to be cheaper as well, which is a very difficult task to accomplish.
--::{PC Gaming Master Race}::--
