While that is mostly true, we can't forget the people that buy a product just by brand name, and Nvidia has managed to make its brand so powerful that people just buy its products "because they're Nvidia", without checking what the GPU they're going to buy offers nor even taking into consideration any other alternatives.
For example, people are really going to buy 4060Tis (when they fall a bit in price) and lower models despite the little to almost no performance gain over previous generations because they're from Nvidia and they're going to assume that they'll be the best. And that's a real shame.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.