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BasilZero said:

Really interesting seeing a lot of game ads in London.

Saw Starfield on a bus in London

Saw Diablo IV in London Underground while waiting

And though not Xbox related - I did see Zelda ToTK in I think it was Trafalgar Square.

I'm starting to think you were recently in London

I wonder what kind of games ads you would've seen post-June 11th lol. Good to see marketing is already starting, then kick it into overdrive after the showcase.