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The Bill gives the CMA power to directly impose financial penalties – and there are lots of different types and tiers of penalties which the CMA can hand out to rogue retailers.  So many in fact, that the Government has published a table summarising all of the fines.

To pick-out just a few, there is a penalty for breaching consumer protection laws of up to £300,000 or, if higher, 10% of global turnover. Then there is a penalty of up to £150,000 or, if higher, up to 5% of a business’ global turnover for breaching undertakings given to the CMA.  

Consumer Law

New Penalties Imposable by the CMA and Civil Courts Under the Bill

Breach Penalty Imposable on Imposable by
Engaging in commercial practices breaching consumer protection laws Up to £300,000 or 10% of annual global turnover, whichever is higher. 1. Person committing the infringing practice 2. Any accessory to the infringing practice 3. Members of the corporate group of the person committing the infringing practice (where relevant conditions are met) 1. The civil courts 2.The CMA (for breaches of certain consumer laws)
Breaching without a reasonable excuse an administrative direction given by the CMA Up to £150,000 or 5% of annual global turnover, whichever is higher. An additional daily penalty of up to £15,000 or 5% of daily global turnover, whichever is higher, while non-compliance continues. 1. Person who was given and is found to have breached a direction 2. Members of the corporate group of the person committing the breach (where relevant conditions are met) The CMA

GOV.UK

This may be the law but I'm not sure which one would apply to Microsoft exactly. I don't know if ignoring the CMA counts as ignoring a consumer law so I'm going with the last one. 5% of 200bn would be $10bn in fines plus additional daily penalties of 5% of Microsoft's daily revenue until they comply with the directive (I.E. You can't acquire ABK).

Last edited by Ryuu96 - on 19 May 2023