Amiibos are horrible, I don’t care if people like collecting them. If people like collecting them, then just make them collectible toys, don’t tie in game content to them. Most of what Don said about Nintendo is correct, and should serve to show us what can happen if a company is unchallenged in their market.
What the OP is seeking is an industry where Sony is unchallenged in their market like Nintendo isn’t challenged in theirs. I’ll pass on that, thanks.