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In addition to other great points brought up (better sales performance because they're released day and date, the genres/gameplay loops span more interest from the PC crowd, the multiplayer focus encourages a longer tail end) I think one major consideration to make that makes this entire comparison somewhat dubious (especially if we compare 24h peaks) is that XGS very recently (ended yesterday) had a publisher sale on Steam. So the player stats would be inflated over this time (especially near the closing of the sale) as more people are motivated to purchase these titles on sale and check them out.

If we use peak player numbers, then outside of the big multiplayer releases (the Halo titles), everything else is rather aligned with the Sony published releases, ranging anywhere from a few thousand players to ~75k.

Info on the sale that just ran: