Yea Asus certainly needs to do better. The irony is that all the safety systems are there in place, just the way they configured them made it so none of them actually worked. But I don't think it will affect them all that much in the long run as this isn't the first time Asus has had a cuckup and their brand has been largely unaffected mainly because their ecosystem of products as a brand is too strong.
And yea we will see what happens with GPU prices. At least AMD is pricing high on release and then discounting them when they don't sell. While Nvidia has barely discounted any of their products and instead has shifted allocation to their Prosumer/Datacenter GPUs instead as the demand for Ai continues to rise. Such a shame because Nvidia has so many excellent cutting edge features but it's hard to justify spending so much for 90% of the pc gamers out there.
PC Specs: CPU: 7800X3D || GPU: Strix 4090 || RAM: 32GB DDR5 6000 || Main SSD: WD 2TB SN850