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Pemalite said:

They are a leader in profits, even if they don't sell the most units.

Which is the *exact* business model Microsoft is trying to adopt with Xbox. - Volume sales can come later and capitalise on that.

Are you seriously trying to say that XBox is "a leader in profits"?

A few months ago, MS admitted losing $100-$150 per console sold. Shortly thereafter they reduced the price of the consoles by $50...

How much does XBox pay the MS Server division for using Azure? For maintaining/expanding server hardware?

"Volume sales can come later and capitalise on that". Yeah, we know that excuse:

Phil Spencer in 2016: "Yeah this year wasn't really good, software wise. But next year, you will see..."

Phil Spencer in 2017: "Yeah this year wasn't really good, software wise. But next year, you will see..."

Phil Spencer in 2018: "Yeah this year wasn't really good, software wise. But next year, you will see..."

...

Rinse and repeat and we are now in 2023. Still the same guy with the same announcement.

XBox was and still essentially is a vanity project initiated by Balmer/Gates. For any "normal" company, it should have been killed 1-2 decades ago as it has been writing red numbers day one ever since its inception.