(Business Perspective) Does MS really need Xbox Hardware?

[Pemalite]

DonFerrari said:

I do agree that as long as you have a healthy business not being the leader isn't that problematic. And in Apple case they are market leader in profit even if not in units sold that is still a 1st place.

Exactly my point. They are a leader in profits, even if they don't sell the most units.

Which is the *exact* business model Microsoft is trying to adopt with Xbox. - Volume sales can come later and capitalise on that.