(Business Perspective) Does MS really need Xbox Hardware?

[DonFerrari]

Machiavellian said:

DonFerrari said:

I do dispute the "MS doesn't care they are third" I can bet they would like and plan to be first, but yes that is beside the point as really if it profits enough it is acceptable at the moment for leadership while they plan on how to take first place.

MS doesn't care about being first place in console sales, they just need to stay competitive.  Instead, MS want to be first in delivering games to multiple platforms around the world and decouple from being dependent on hardware.  That does not mean they will leave the hardware space because its still important but their is a lot of money to be made by delivering games to as many devices as possible.  All of these are long term goals but the first goal is to build a library of AAA games that consumers feel they must have.  Whether they achieve this goal is another story.

Dunno man, MS is always aiming to be first place and dominate the market (as I would assume most if not all companies if possible would), but I agree that when they saw it was basically impossible they looked further on how to disrupt the current market and find one niche they could carve to be 1st and them grow it until it is more relevant than consoles.